What is Local SEO and Why it is important for small businesses? When someone searches for particular services on a Google first page and finds your product or services it is called local SEO marketing. Local search is powerful for small businesses. If your business isn't optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant. Here is the detail on What is Local SEO in Digital Marketing, Local SEO benefits, Local SEO Services for small businesses, and Local SEO Strategy.