Snowball Sampling: What It Is, Uses & Key Benefits
Snowball sampling is a non-probability sampling technique widely used in qualitative research, particularly when studying hard-to-reach or niche populations. Unlike traditional random sampling, it relies on existing study participants to recruit future subjects, creating a “snowball effect.” This method is invaluable in fields like sociology, public health, and market research, where accessing certain groups can be challenging.
In this blog, we’ll explore what snowball sampling is, its practical applications, and the key benefits it offers in 2025.