Role of E-E-A-T in AI Narratives: Building Brand Authority for Search Success | Spherical Coder News
AI Overviews and other AI-generated search features don’t just favor sites that “align with E-E-A-T principles”, they favor recognized experts. Google’s algorithms are designed to reward content that demonstrates a high level of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), a framework that’s especially important in the age of AI-generated content.