Women in Marketing: International Women’s Day 2021 Edition

As we all know, marketing is an ever-changing and evolving industry. Marketing that we see today is largely different from what we witnessed when we had just entered our teenage, around a couple of decades back.
Like we humans and the world has evolved over the years, from the Stone Age to the present Meghalayan Age, even marketing has evolved with us. Though marketing has its roots deep in the past, it has been consistently evolving since the industrial revolution. From the production-centered industrial era; where businesses believed in the availability and affordability of goods to do the job, to the present relationship-centered era, where businesses and marketers believe a good relationship with customers does the job.

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