What is Minimum Advertised Price (MAP)? How is MAP monitored & enforced?

Minimum Advertised Price (MAP) is the minimum retail price the manufacturer sets for its product that resellers or retailers agree not to go below in advertisements. MAP violation can have a devastating impact on a retailer’s brand image.GrowByData’s MAP Monitoring Software solves this retail industry problem. Along with our powerful price intelligence for your repricing strategy, our price monitoring software provides the added bonus of resolving key challenges to MAP violation monitoring and enforcement.

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