Mastering WhatsApp Campaign: Detailed Steps with Examples
A WhatsApp campaign is a strategic marketing effort carried out on WhatsApp, using tools like the WhatsApp Business API and chatbots to communicate directly with customers. Businesses utilize these campaigns to send updates, offers, or essential information to customers’ devices. The advantage? Nearly instant engagement. Unlike email marketing, messages on WhatsApp are opened quickly, allowing businesses to connect with their audience in real time.