Over the past couple of years, the content generation industry has witnessed a huge turnaround owing to the emergence of generative artificial intelligence. Instead of just telling great stories, or making beautiful works of art, the creative sphere is being further pushed by generative AI in a much more efficient manner, dramatically altering many industries away from just content creation. People are not only using this game-changing technology to create content; rather, it is expanding the definition of content itself. As this technology moves forward, more and more innovations and creativity in many fields will emerge. However, to take full advantage of generative AI potential, the associated limitations, and ethical issues have to be dealt with. This way, generative AI will not only remain the solution to use in content development but also other activities in the future.