What is content marketing? Content marketing encompasses the creation and dissemination of valuable, pertinent content to captivate and involve a specific audience. It aims to drive profitable customer action by providing useful information and solving customer problems.
Importance of a content marketing strategy: A content marketing strategy outlines goals, target audience, content types, distribution channels, and metrics for success. It guides efforts to create cohesive and effective content that resonates with the target audience and achieves business objectives.