Annie Arora, Account-Based Marketing Manager at Icertis, brings extensive experience in ABM, customer marketing, and integrated campaigns. She shares insights on aligning marketing with revenue, driving personalized engagement, and building... Read More
Author: Abhibaj
In this episode, we sit down with Ludi Wiggins—former Olympic diver and now Marketing Director at Gentrack Ltd—to explore the powerful intersection of sports discipline and marketing execution. Drawing from... Read More
Display advertising is a form of online marketing that uses visual elements, like images, videos, and animations, to promote brands across websites and devices. Often appearing as banners, pop-ups, or... Read More
In the ever-evolving landscape of B2B marketing, the fusion of agility, customer-centricity, and technological advancement is paramount. Fadwa Eraky, a seasoned marketing leader, exemplifies this integration through her innovative approach... Read More
In the B2B world, digital-first buyers expect the same level of personalization they experience in B2C. Generic websites just don’t cut it anymore. Today’s decision-makers want content, products, and solutions... Read More
Building strong relationships with prospects is key to turning them into loyal customers, and that’s exactly where lead nurturing comes in. By sharing valuable resources, personalized offers, and timely communication... Read More
Clarisse Djomkam, Senior Account-Based Marketing Manager at Snowflake, shares her journey from field marketing to strategic ABM, offering insights into data-driven campaigns, sales alignment, and GTM strategy. With a passion... Read More