Acceptability of Online Private Labels – Shineeks – Ruchita Pangriya

The book “Acceptability of Online Private Labs” by Ruchitha Pangriya, Shobha Pandey is useful to understand consumers’ behaviour towards on-line private label brands. It helps researchers to learn Structural Equation Modeling techniques.
Ruchita Pangriya is currently working as an assistant professor in at LSM Post Graduate Degree College, Pithoragarh. She is UGC-NET qualified in Management. She did M.Phil from Christ University Bangalore and pursuing her PhD from Mysore University, Karnataka, India. 

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