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Macro Environmental Analysis Of The Indian FMCG Market

Macro Environmental Analysis Of The Indian FMCG Market

Submitted by • June 29, 2019 assignmentresearchwriter.com

The life styles and culture of India is changing drastically. The population of India is increasing every year and this will have a direct impact on the FMCG industry and its organizations. Although population of India is increasing every year the population growth rate is decreasing over a period of time. In 2008 the population growth rate is 1.6%, in 2009 it is 1.5%. In 2010 the growth rate is 1.3%. Although the figures didn’t change drastically, the supply and demand of the FMCG products will be affected due to change in population structure. There will be decrease in demand and intense competition as the birth rates and number of customers decrease. Most importantly it is the change is life style of Indian customers and social behavior will affect the FMCG industry in India. It will demand a new products and services over the time and will lead to increase in investment in R&D of FMCG companies.

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