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Grapevine Communication

Submitted by • January 19, 2014

Grapevine communication is such a communication pathway which is a sub-concern of informal communication and also spread out message or information so rapidly. It is called as rumor, gossip etc. Although grapevine communication has negative concepts. But business organization use it for their purpose in a moderate dimension. When something is spread out positively through grapevine channel for a organization, the organization get huge benefits without cost of advertising.

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Voted by sumon6969

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