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A Reality Check In Contemporary Indian

A Reality Check In Contemporary Indian

Submitted by • June 29, 2019

The paper discusses the evolution of the Gatekeeping Model over the years and examines how the traditional roles of ‘gatekeeping’ have witnessed a change. From editors and reporters, the news and information is now being filtered by corporate houses, sponsors, advertisers, politicians and in case of the social media, the audience themselves. The research also offers an overview of the trend of cross media ownership in India and how the sponsors are influencing the information carried where corporatization of the media has affected the flow of news. Besides, it also studies the idea of ‘gatekeeping’ in India in the context of social networking where the users themselves are gatekeepers.

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Voted by arwriter

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